Broadcasts, Badoo found, were deemed by 83 percent of respondents as a more comfortable indicator of whether they would want to meet someone.
At a time when we’ve seen both ups and downs for user-generated live video streaming services — Facebook and You Tube continue to ramp their live plays up; and Vimeo is now also entering the fray; but there is some evidence that Periscope is on the wane — Badoo Live is an interesting turn and will be worth watching how it catches on.
Because of this, the site is similar to Tinder, with majority of users looking for casual dating, hookups and flings.
However, the site does have its share of users over 35, who are looking for more serious connections.
“We are testing the removal of our ‘encounters’ feature, as our research shows that people now value real life interactions and want to see more of the person behind the profile picture,” Andreev said to Tech Crunch.
“Badoo Live, launching soon, will give our users the chance to let their true personalities shine through; interact in real time and ultimately, form more genuine connections.” Badoo’s research covered 5,000 respondents, among whom 74 percent said they were looking for more “real-life dating experiences” and 68 percent said they “dislike swiping,” which they perceive as a shallow way of interacting.
Badoo is a free online dating website launched in November 2006 by Andrey Andreev, a Russian businessman.
The swiping gesture is a common one in the mobile world, where people rely on quick and imprecise movements to send commands to apps and interact with their small screens with a minimum of fuss.
Badoo, a UK-based dating app with some 388 million users globally — whose majority-owned app Bumble is currently being sued by Tinder in part for its use of swiping — says that it will be removing the gesture from its own app as a way to let users browse profiles.
In its place, the company says it is rolling out a new feature called Badoo Live — live video broadcasts to help people show off their personalities on the platform in a more authentic way, after its users said they were losing interest in swiping.
“Badoo is all about real dates, not just matches or swiping; we want to get our users offline and face-to-face,” Badoo’s CEO and founder Andrey Andreev said to Tech Crunch in a statement.
Users will be able to send messages during a live session, which appears to work on a principle similar to Facebook Live, where people can catch widely broadcast streams as they happen, or watch them in playback mode.