Dating in virtual

These people are often in their early 20s; young women with less dating savvy are easy targets for the company’s methods.“Rule 1: Don’t make her think too hard,” the manual says.“Let’s try a different approach.” My meaningful questions would disappear from our shared Google Doc, replaced by simpler, condescending small talk.My Closer manuals were written by the company’s founder, Scott Valdez, a self-taught dating expert with a background in sales.“When writing sales copy…the goal is to reduce her ‘cognitive load’ so she’s more likely to reach the end and still have energy to write out a reply.”What does a “low cognitive load” pick-up line look like?My personal favorite: These pick-up lines are mostly sent by a third type of employee, “Matchmakers,” who send out opening messages en masse across every dating platform imaginable: Tinder, Bumble, match.com, POF, Luxy, and Seeking Arrangement, to name just a few.“If it weren’t for my relentless dedication to cracking the code to meeting and attracting the right person, I probably wouldn’t have met the girl I’m with now.”Today the company employs 80 people and boasts 2,500 “satisfied customers.” But the same cannot be said for all of its employees.I asked my coworkers how they handle the moral flexibility that the work demands.

“She seems more simple,” my trainer would write in response.“I thought, ‘Why couldn’t I just take what I had developed, and train someone else to sound like me, and outsource my online dating to him?’” After finding someone on Craigslist who “did a really great job,” Valdez started thinking about how many people were in the same position: time-poor professionals who might benefit from some of the lessons he’d learnt.As part of the company’s all-inclusive service, Matchmakers will scour these platforms for potential matches and then send copy-and pasted opening messages to those who fulfill their clients’ preferences, such as “must love cats” or “should know how to cook.”But combing through each woman’s profile would require too much time, so Matchmakers are instead taught to generalize a client’s preferences as much as possible and then select an opening line that could work for hundreds of women. That’s easy: Client X’s Matchmaker can search the company manual for the word “travel” and select from a handful of vague travel-related greetings.From there, after the client has approved the message, a one-liner blitz will rain down on dozens of dating sites, targeting hundreds of women with the word “travel” in their profiles.“We have a lot of ice-breaker messages that are billed around specific interests, like yoga or skiing or having a very short profile,” Valdez told Quartz.

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