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Some of these third parties, aggregate such information across many websites.This allows them to identify users who are more likely to be interested in specific offerings like fashion, sports, education and so on.A cookie is a small data text file, which a website stores on your computer’s hard drive (if your web browser permits) that can later be retrieved to identify you to us.Cookies were designed to help a website recognize a user’s browser as a previous visitor and thus save and remember any preferences that may have been set while the user was browsing the site.As an Internet user, you may experience the results of such aggregation by noticing how the ads displayed on Yahoo, for example, better match your interests (the optimistic scenario), or at least more closely match a website that you recently visited.Whether you find this annoying and spooky or helpful and relevant, or perhaps both, you are in good company.
No other information other than email address is provided and that email address is used ONLY to suppress our future emails to you.
We may share PII with such companies provided that they have explicit policies to not share our data with any other parties and solely for the purpose of helping us understand our customers better.
This technique is also called “database marketing”. Every US consumer can assume that there is a fair amount of available data about them, including personal data such as buying preferences and education level.
The purpose of this information is to improve your experience.
For example, by storing the fact that you are already a subscriber, we do not need to bother you with an irrelevant subscriber box.