Email marketing online dating
Two thirds of online daters—66%—tell us that they have gone on a date with someone they met through a dating site or dating app.That is a substantial increase from the 43% of online daters who had actually progressed to the date stage when we first asked this question in 2005.My friends would say that I’m easygoing, but I like to think I follow the “work-hard, play hard” lifestyle. In the end, I’m just a genuine guy seeking a genuine girl to be my new PIC (partner-in-crime). People are searching for their one and only true love, so tell them why it’s you in the first paragraph rather than 2,000 words into your profile. As an email marketer, this strategy also rings true for your email content. Plus, all the hundreds of other people out there are still saying “Hi”, so this helps you stand out in their inbox!And if we really hit it off, we’ll tell people we met in a bar (insert winky face). Where is the best place to put your call-to-action? It’s boring and is unlikely to generate any responses. For your own marketing emails, your subject line should capture the recipient’s attention.Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago. This doofus Mike doesn’t know who he is or how to convey his true self to all of his possible love interests. So how you attract and engage the right person without sounding like a cliché? Over the past few years, I’ve optimized my dating profiles (as a marketer, optimization is what I do), and I have no problem admitting that these “optimizations” helped me find my girlfriend (whether she likes me admitting that is another story).
And over the past three years, I’ve taken my passion for testing optimization and applied it to my dating life. I don’t know what it is, but so many online dating websites (outside of a swiping app like a Tinder) have the most important sections at the bottom of the profile.I think the whole thing is all a dream just like Inception was all a dream.” Aha! Not only have we connected with Caitlin’s favorite show, but we’ve also said something that may stir the pot a bit.Now she has a reason to write back because you’re interesting.Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.5% of Americans who are in a marriage or committed relationship say they met their significant other online.