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One study of online daters found that most viewed each other as similar, and liked each other less, after than before their offline dates (Norton et al., 2007).

The sites can put too much focus on physical attractiveness.

It is well documented that physical attractiveness is a major factor in romantic attraction, especially initial attraction (Sprecher, 1989).

Not surprisingly, physically attractive people are more successful at online dating (Hitsch et al., 2005).

The most obvious benefit of these websites is that they provide easy access to thousands of potential dates.Thus, it is not surprising that shy people are more likely to look for romance on dating sites (Scharlott & Christ, 1995; Ward & Tracey, 2004). As discussed, one benefit of online dating sites is access to hundreds, even thousands of potential mates—but having all those options is not always a great thing.A large body of literature on decision-making shows that, in general, when we have choice (Schwartz, 2004).A recent survey of 19,000 people who married between 20 found that 35 percent of these new couples met online, with about half of those meeting through an online dating site (Cacioppo et al., 2013).How can these sites help you find romance, and what pitfalls should you be aware of?

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