Its color can help excite the emotions and motivate people to act, plus it signifies a pioneering spirit and leadership qualities, promoting ambition and determination.
Red is also used to express love, just think of Valentine’s Day and how often we see that color, but it can also relate to sexuality and lust, rather then just love which is expressed more with The psychology of color has found that we perceive colors differently as each has its own unique message.
I distinctly remember Formula 1 racing drivers that competed against Senna saying how the mere sight of his distinctive yellow helmet in the rear view mirrors could scare them into a mistake.
Red has an effect on our physiological state, since it increases heart rate and makes us breathe faster.
The car in question is the 1983 March IMSA GTP ‘Executone’ 83 G1.
Operated and driven by privateers: Kenper Miller and David Cowart.
It is a classic color for clothing, possibly because it makes the wearer appear thinner and more sophisticated.
Please note that while the terms above illustrate how black has historically been used in language, equating black to negativity is outmoded and using these terms could be hurtful.