Online dating report 2016
Its total for all networks dropped by more than 55,000 people, to under 204,000.
This comes at a time when an increasing number of Americans are trying to find partners online.
But, when you slice the pie ever thinner, “you’re also slicing your membership base,” Mr. Amarnath Thombre, chief strategy officer of the Match Group, disagrees.
He does not see one approach growing at the expense of the other.
But Brad Goldberg, president of Peak6 and Spark’s new board director as of August, said that through modernizing the company’s technology and focusing on how to effectively market its two best known sites — JDate and Christian Mingle — the company will adapt and “take advantage of the changing industry landscape.”JDate was created in 1997 in a West Los Angeles condominium; Christian Mingle was added in 2001.
Since 2011, Spark Networks has been led by a rotating array of chief executives — four over five years.
It was also involved in an ugly legal fight over the letter J in JSwipe, and its share price recently dropped to under a dollar from a high of .92 in May 2013.
Users swipe right if they're interested and left if they want to reject the match. The formula is pretty standard: Users fill out a profile, and the app will send them daily matches that meet their standards.
Users also have the ability to browse profiles outside their daily matches.