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Other exponents established themselves in roughly the same era, but lacked contacts with each other.
In 1994, Lewis De Payne, then a student of Jeffries, founded the newsgroup alt.(ASF), The community was brought to greater mainstream awareness with the 1999 drama film Magnolia, in which Tom Cruise portrayed a charismatic yet embittered and emotionally-troubled pickup guru who was loosely modeled on Ross Jeffries.
S.-based PUA speaker and instructor Julien Blanc was denied entry to both the United Kingdom and Australia after he published You Tube videos explaining and demonstrating behaviors such as grabbing women by the throat, and forcing their heads towards his crotch.
The pickup artist Roosh V has self-published 14 books describing techniques for seducing women.
Members aim to improve their seductive capabilities through the development of various lifestyles.
The culture surrounding pickup has spawned an entire industry servicing those who want to improve their social and seduction skills with consultations and in-field training.
There are a variety of PUA "schools of thought" which promote numerous different methods.
These range from approaches that are very indirect, and which stress starting with casual conversation before building into a flirt, to methods in which attraction is communicated very openly and directly.